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Women of Substance

Empowering baby boomer women to take control of their finances.

Women of Substance LLC is a collection of the brightest women advisors who have dedicated their careers to sharing their skills and knowledge to empower women.

Women of Substance LLC was founded to exclusively serve the needs of women who want to feel a sense of ownership over their money and confident about their decisions . Our goal is to teach baby boomer women the fundamentals of understanding their finances and empower them to share this information with the other women in their lives.

We aim to lead by example. Our founder, Lynn S. Evans, has spent decades perfecting the Power of the Purse™ Planning Process, which allows us to revolutionize fear-free finances for women. Lynn shares her knowledge with other women through her book, podcast, and free white paper.